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  • Demand Generation Consulting

B2B Demand Generation That Fills Your Pipeline β€” Not Just Your CRM

Most B2B companies confuse lead gen with demand gen. The result? High volume, low quality, wasted budget. I build demand engines that create real pipeline β€” from awareness through to closed revenue.
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πŸ“Έ Hero Image

Professional photo of Michal β€” standing, confident, approachable. Half- body shot against a clean/dark background. Looking directly at camera with a slight smile. Wearing a smart-casual blazer.

🍌 Nano Banana Prompt:

“Professional portrait photo of a confident male marketing consultant in his late 30s, wearing a dark navy blazer over a crisp white shirt, standing against a gradient dark blue background (#1F3660 to #0f1d35). Half-body shot, direct eye contact, warm natural smile. Soft studio lighting from the left, creating subtle shadows. Clean, editorial style. Shallow depth of field. 4:5 aspect ratio.”

230%

YoY sales growth

111%

of MQL plan achieved

Trusted by B2B companies across SaaS, IT consulting, MedTech & e-commerce

The Problem

Your Pipeline Is Starving. More Leads Won't Fix It.

You’ve got a CRM full of “leads.” Marketing reports look great β€” MQLs are up, ad spend is on plan, content is shipping. But pipeline? Flat. Revenue? Stuck.

I’ve seen this pattern at every company I’ve worked with. The issue isn’t volume β€” it’s that your demand generation isn’t actually generating demand. It’s generating noise.

The symptoms are always the same: Sales complains about lead
quality. Marketing can’t prove ROI. The MQL-to-SQL conversion rate sits below 15%. And every quarter, the budget conversation gets harder.

I’ve spent 15+ years fixing this exact problem β€” at SaaS companies, IT consulting firms, and software houses across North America, Europe, and beyond. Not with theory. With execution that moves the numbers.

πŸ“Έ Image: The Broken Funnel

A clean, branded illustration showing a leaking marketing funnel β€” leads pouring in at the top but dripping out before reaching Sales. Use brand colors (indigo, crimson accents).

🍌 Nano Banana Prompt:

“Professional portrait photo of a confident male marketing consultant in his late 30s, wearing a dark navy blazer over a crisp white shirt, standing against a gradient dark blue background (#1F3660 to #0f1d35). Half-body shot, direct eye contact, warm natural smile. Soft studio lighting from the left, creating subtle shadows. Clean, editorial style. Shallow depth of field. 4:5 aspect ratio.”

My Approach

The Demand Stack: Four Phases That Build Real Pipeline

I don’t run random campaigns. I build integrated demand engines – what i called The Demand Stack. ABM, lifecycle, and paid as one system, not three silos. Every phase feeds the next.

PHASE 01

Awareness & Education

SEO-driven content, thought leadership, and social presence that positions you as the category leader in your target’s mind β€” before they ever fill out a form.
PHASE 02

Demand Capture

High-intent paid campaigns, ABM outreach, and conversion- optimized touchpoints that capture the demand you’ve created β€” at the right moment, with the right message.
PHASE 03

Pipeline Acceleration

Lifecycle nurturing, lead scoring, and sales alignment that moves qualified leads through the funnel without friction. This is where The Conversion Gap gets fixed β€” I’ve achieved 40% MQL- to-SQL doing exactly this.
PHASE 04

Optimize & Recycle

Attribution reporting, funnel analytics, and The Recycling Engine β€” because 20% of your closed-lost leads will buy within 12 months if you re-engage them before spending on new acquisition.

What You Get

Everything You Need to Build a Demand Engine

ICP & Persona Mapping

Precise ideal customer profiles backed by data. Because every ICP decision is a CAC decision β€” get the targeting wrong and no channel saves you.

Content Engine

SEO-driven pillar content, comparison pages, case studies, and thought leadership built on topic clusters β€” not random blog posts that nobody reads.

Paid Acquisition

Google Ads, LinkedIn Ads, and Meta campaigns optimized for CAC and ROAS β€” with full-funnel attribution, not just click counting. I've cut CPCs by 80% in 2 months.

Lifecycle Nurture

Automated onboarding, re-engagement, and nurture sequences in HubSpot that move leads through the funnel without losing them to silence.

Funnel Analytics

Custom dashboards in GA4, HubSpot, and Looker Studio that tell you exactly where pipeline leaks β€” and what to fix first.

Sales Alignment

Lead scoring, handoff protocols, and shared KPIs that make marketing and sales one team β€” not two departments blaming each other.

Proof, Not Promises

Real Numbers From Real Companies

Sphere Β· IT Consulting Β· US

111%

of MQL plan β€” using 27% of budget

Full-funnel demand gen strategy for regulated industries. Personally generated 65–75% of all qualified leads through multichannel campaigns, lifecycle nurturing, and 20% lead recycling re-engagement.
Read the full story

Sharefox Β· B2B SaaS Β· Norway

230%

YoY sales growth + 500% organic traffic

Built an end-to-end GTM strategy from scratch β€” brand positioning, multilingual website, ABM campaigns, and HubSpot lifecycle automation for international B2B rental markets.
Read the full story

Ergonode Β· PIM SaaS Β· Poland

800%

qualified lead growth Β· 34% ABM responserate

As Fractional CMO, built the entire growth operation β€” SEO strategy, paid media, CRM migration from Pipedrive to HubSpot, and ABM campaigns with personalized multi-format assets.
Read the full story

πŸ“Έ Photo: Michal at Work

Candid photo of Michal working β€” at a desk with laptop, whiteboard in background with marketing funnels/frameworks drawn on it. Or speaking at a meeting. Natural, editorial style.

🍌 Nano Banana Prompt:

“Candid editorial photo of a male marketing consultant in his late 30s working at a clean modern desk. Laptop open, notebook beside it. Whiteboard in background with marketing funnel diagrams and sticky notes. Wearing a smart casual navy sweater. Natural warm window light from the right. Shallow depth of field focused on the person. Color palette: warm neutrals with navy accents. 3:4 aspect ratio.”

Why me

I'm an Operator. Not Just an Advisor.

I don’t hand you a strategy deck and walk away. I’ve spent 15+ years in the trenches β€” building demand engines for B2B SaaS companies, IT consulting firms, and software houses across North America, Nordics, DACH, UK, and the Middle East.

I’ve made the mistakes so you don’t have to. I know what happens when you launch ABM without ICP alignment. I know what a leaky funnel costs (3 months, minimum). And I know that the fastest way to exceed your targets is often to cut budget on channels that aren’t performing β€” what I call The 27% Rule.

"Michal is a full stack marketer. His deep expertise spans SEO, generative AI, CRM systems, and the full martech stack β€” he seamlessly connects performance marketing with ABM strategies. Any team would be lucky to have his expertise."

β€” Adin Heric, Head of Marketing, Sphere

15+

Years in B2B

8+

Companies scaled

6+

Industries

3

Continents

Know The Difference

Demand Generation vs. Lead Generation

Most B2B teams use these terms interchangeably. They’re not the same β€” and confusing them is why your pipeline stalls.

Dimension

Goal

Funnel Stage

Metrics

Timeframe

Approach

Outcome

Dimension

Create awareness and desire for your solution

Full funnel β€” top through bottom

Pipeline value, SQL velocity, revenue

Long-term, compounding returns

Educate β†’ Build trust β†’ Create demand

Buyers who want your product before talking to Sales

Dimension

Capture contact information from interested people

Mid to bottom funnel only

MQL volume, form fills, downloads

Short-term, transactional

Gate content β†’ Capture email β†’ Pass to Sales

Names in a CRM that may never convert

Read the full comparison

What People Say

From the Teams I've Worked With

"

Michal is a highly accomplished marketing executive. He has a great ability to quickly execute targeted and successful digital marketing campaigns that produce results. He is an expert user of critical tools such as HubSpot, Apollo, and Lem List. A great addition to any digital marketing team.

Joe Nestory

Sales Director Β· Sphere

"

A true SEO wizard and automation tools expert. His understanding of inbound marketing is exceptional. He knows how to use cost-effective methods that produce great results. Any organization would be lucky to have him.

Christian Wilkens

Growth Marketing Advisor Β· Sharefox

"

MichaΕ‚ is a one-man-army who can set up a well-performing B2B marketing strategy from scratch and execute it in a timely manner. He understands both sides of the business β€” sales and marketing.

Piotr Manikowski

Growth & Sales Director Β· AppJobs

FAQ

Questions You're Probably Asking

Agencies give you campaigns. I give you a system. The difference is that I build integrated demand
engines β€” The Demand Stack β€” where ABM, lifecycle nurture, paid media, and content work as one machine, not separate projects on separate invoices. I also execute hands-on. I’m not managing a team of juniors behind a slide deck. When I achieved 111% of MQL plan at 27% of budget at Sphere, that was me in the tools β€” HubSpot, Google Ads, Lemlist, GA4 β€” every day.

Agencies give you campaigns. I give you a system. The difference is that I build integrated demand
engines β€” The Demand Stack β€” where ABM, lifecycle nurture, paid media, and content work as one machine, not separate projects on separate invoices. I also execute hands-on. I’m not managing a team of juniors behind a slide deck. When I achieved 111% of MQL plan at 27% of budget at Sphere, that was me in the tools β€” HubSpot, Google Ads, Lemlist, GA4 β€” every day.

Agencies give you campaigns. I give you a system. The difference is that I build integrated demand
engines β€” The Demand Stack β€” where ABM, lifecycle nurture, paid media, and content work as one machine, not separate projects on separate invoices. I also execute hands-on. I’m not managing a team of juniors behind a slide deck. When I achieved 111% of MQL plan at 27% of budget at Sphere, that was me in the tools β€” HubSpot, Google Ads, Lemlist, GA4 β€” every day.

Agencies give you campaigns. I give you a system. The difference is that I build integrated demand
engines β€” The Demand Stack β€” where ABM, lifecycle nurture, paid media, and content work as one machine, not separate projects on separate invoices. I also execute hands-on. I’m not managing a team of juniors behind a slide deck. When I achieved 111% of MQL plan at 27% of budget at Sphere, that was me in the tools β€” HubSpot, Google Ads, Lemlist, GA4 β€” every day.

Agencies give you campaigns. I give you a system. The difference is that I build integrated demand
engines β€” The Demand Stack β€” where ABM, lifecycle nurture, paid media, and content work as one machine, not separate projects on separate invoices. I also execute hands-on. I’m not managing a team of juniors behind a slide deck. When I achieved 111% of MQL plan at 27% of budget at Sphere, that was me in the tools β€” HubSpot, Google Ads, Lemlist, GA4 β€” every day.

Ready to Build a Demand Engine That Actually Drives Revenue?

Book a free 30-minute strategy call. We’ll audit your current funnel, identify the biggest pipeline gaps, and outline what a demand generation system looks like for your company. No pitch. Just actionable insights.
Book Your Free Strategy Call
No commitment required Β· 30 minutes Β· Actionable takeaways guaranteed
  • Account-Based Marketing β†’
  • SEO & Content Strategy β†’
  • Marketing Automation β†’
  • Go-To-Market Strategy β†’
  • Fractional CMO β†’
  • Demand Gen vs Lead Gen β†’
  • Demand Gen Blog Posts β†’
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