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What I've learned running B2B growth — written down.

Articles on demand generation, ABM, automation, GTM, lifecycle, content, AI and SEO. No fluff, no agency speak; the playbooks I actually run.

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FEATURED · DEMAND GENERATION What Is Demand Generation? A Practical B2B Guide Demand generation creates the intent that lead generation later captures. Learn the four stages, six channels and three metrics that show it's working. 9 min read · 6 Oct 2026 Read the article
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E-COMMERCE Top 10 Product Information Management (PIM) Software in 2025 9 min read · 16 Sept 2025 VIDEO MARKETING YouTube Shorts for business: The untapped growth channel for B2B and SaaS 27 min read · 22 Jul 2025 ACCOUNT-BASED MARKETING What is ABM? The ultimate guide to account-based marketing for growth-focused B2B teams 36 min read · 10 Jul 2025 AI IN MARKETING How AI reads your brand — Reputation Management in the LLM era 18 min read · 2 Jul 2025 SEO The AI SEO Framework: How to Write for AI Using GEO, AEO, AIO & SXO 26 min read · 29 Jun 2025 GROWTH MARKETING Growth Marketing Manager: Who They Are, What They Do, and Why You Need One 8 min read · 26 Jun 2025
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One demand-gen playbook a week. No fluff.

What I'm testing, what worked, what didn't — for founders and growth leads at B2B SaaS companies.