For B2B SaaS & martech vendors
Get your tool in front of the people who actually buy martech.
A hands-on review written by a practitioner who runs B2B pipelines on these tools every week — read by demand gen leads, growth marketers and founders deciding what to buy next. Not a sponsored post. A real test, with the verdict I'd give a client.
I take on 2–3 reviews a quarter. If the tool isn't good, I'll tell you before we start — and you don't pay.
WHO READS THE REVIEWS
Traffic arrives from search (“lemlist review”, “apollo vs …”), my newsletter and LinkedIn — people in buying mode, not browsing mode.
Heads of demand gen & growthB2B SaaS
Founders choosing their first stackSeed – Series B
Agency & freelance operatorsEU · UK · US
PROOF · ONE REVIEW PAGE
SOURCE: LEMLIST PARTNER DASHBOARD
What a single review did for lemlist.
One review page. No paid promotion. Numbers from the partner dashboard, in USD.
$29K+Revenue generatednew paid lemlist customers attributed to the review
$20+Revenue per clickevery click from the review is worth more than most paid leads
2.2%Click-to-paid conversionfrom reader to paying customer — not to trial, to paid
🧩That's a few hundred clicks turning into five-figure revenue — because the readers are the buyers. The same page sits next to 22 other tools my readers compare it against. Yours could be one of them.
PACKAGES
Three ways to get reviewed.
Every package starts the same way: I use the tool on a real campaign for at least two weeks. What changes is how far the review travels.
REVIEWTool reviewfrom€1,900one-off · net of VATA dedicated review page in the tools directory — the format that produced the lemlist numbers above.
- Two-week hands-on test on a live campaign
- Review page on michalglinka.com/tools (2,000+ words)
- Verdict, pros, cons, who it is for, pricing breakdown
- Ratings from G2, Capterra & Trustpilot pulled in
- Listed in the directory next to 22 tools
- Partner / affiliate link if you have a program
REVIEW + BLOG POSTMOST POPULARReview + articlefrom€3,400one-off · net of VATThe review, plus a long-form blog post built around the problem your tool solves — written for search intent, not for you.
- Everything in Tool review
- SEO-driven blog post on the problem (1,800+ words)
- Keyword research & brief shared with you
- Internal links from relevant articles in the blog
- One LinkedIn post to my network
- Mention in the newsletter
REVIEW + BLOG POST + VIDEOThe full setfrom€5,900one-off · net of VATReview, article and a walkthrough video of me using the tool — embedded in both, published on YouTube.
- Everything in Review + article
- 8–15 min walkthrough video (EN, Loom-style, no script)
- Published on my YouTube channel & embedded on both pages
- Short cut for LinkedIn
- Quarterly refresh of the review for 12 months
- Raw footage usable in your own marketing
What stays mine: the verdict. I don't publish a review I wouldn't stand behind on a client call — and I say what's missing. That's why the numbers above exist.What's yours: input on accuracy before publishing, the right to use quotes and the video, and a fixed quote after the first call — „from” prices cover a single product; multi-product suites and enterprise vendors are quoted separately. Prefer a lower fee plus your partner program? Ask.
01You applyForm below. Tell me what the tool does and who it is for. I reply within two business days.
02I test itTwo weeks on a live campaign or client project — the way a buyer would use it, not a demo.
03You check factsYou see the draft for accuracy — pricing, features, screenshots. The verdict stays mine.
04It goes liveReview, article and video publish within 30 days of the test. You get the links and the assets.
APPLY FOR A REVIEW
Tell me about your tool.
Three questions I'll ask on the first call: who buys it, what it replaces, and what a customer would say after 90 days. If you already know, put it in the message.
Reply within 2 business days
No fee if the tool doesn't pass the test
Fixed price, one invoice, EU VAT
Prefer email? hello@michalglinka.com