PROJECTS

Eighteen growth engagements. Here's what each one moved.

B2B SaaS, software houses, aviation, MedTech, marketplaces, insurance, e-commerce and local businesses. Different products, same job: build the demand engine, then prove it in pipeline. Every number below came out of work I ran myself.

111%of MQL plan hit on 27% of the budget
500%organic traffic growth in one engagement
800%more qualified leads, at lower CAC
18companies, B2B and B2C, across 3 continents
ALL PROJECTS

Filter by the kind of company.

All projects · 18B2B SaaS · 4IT consulting & software · 4Startups & platforms · 3Consumer & e-commerce · 7
Atlassian B2B SaaS, collaboration software · United States · 2025–present Data-driven GTM strategy and global demand programmes for enterprise expansion: funnel and cohort reporting, product analytics connected to marketing automation, and paid, in-product and lifecycle campaigns tested for incremental lift.
GTMLifecycle
$2Mglobal paid budget across Meta, Google, Reddit and Quora
Sphere IT consulting · United States · 2024–2025 Full-funnel demand generation and ABM for regulated industries, with lifecycle nurture and paid acquisition tuned to CAC and full-funnel attribution.
Demand genABM
111%of MQL plan on 27% of budget
Sharefox B2B SaaS, rental software · Norway · 2022–2024 End-to-end GTM for international expansion: multilingual site, SEO engine, ABM on high-intent verticals and HubSpot infrastructure with BI reporting.
GTMSEO
230%YoY sales growth
Ergonode B2B SaaS, PIM software · Poland · 2023–2024 Fractional CMO covering SEO, paid, ABM, webinars, advocacy and a Pipedrive-to-HubSpot migration, plus pricing experiments to move freemium users onto paid plans.
Fractional CMOABM
800%more qualified leads
IFS Aero B2B SaaS, aviation software · Denmark · 2023–2024 Replaced paid dependency with organic and referral: SEO content strategy, website rebuild, customer video stories, review generation and HubSpot funnels feeding sales.
SEOReferral
−60%paid spend, +40% qualified leads
AppJobs Gig marketplace platform · Sweden / Poland · 2020–2021 Growth marketing across B2B and B2C: continuous A/B testing, technical and on-page SEO, paid media rebuild and lifecycle personalisation across email and web.
Paid mediaGrowth
−80%CPC in two months
Tooploox IT consulting and software house · Poland · 2021–2022 Full-funnel B2B marketing across inbound, outbound and recruitment, a new SEO-optimised website, and original media including a podcast and content products.
SEOContent
100Lighthouse performance score on the new site
Connectis IT consulting and software house · Poland · 2023 Growth strategy consulting: Google Ads and LinkedIn Ads strategy and execution, an ABM programme for enterprise accounts, and workshops with the sales team.
Paid mediaABM
e-Point IT consulting and software house · Poland · 2023 SEO consulting alongside ABM workshops, then hands-on execution of the programme with the in-house marketing and sales teams.
SEOABM
TechTree IT recruitment startup · United Kingdom · 2020 First growth hire, covering outbound ABM and community-led growth across UK, DACH and North America, plus partnerships built through other people's networks.
Outbound ABMPartnerships
Beyli Dental MedTech startup, D2C orthodontics · Poland · 2019–2020 Brought the first D2C orthodontic aligner brand to the Polish market: brand launch, omnichannel sales built from zero, three sales teams and a partner clinic network.
GTM launchSales ops
200+treatments sold in the first 12 months
Balcia Insurance Insurance, B2C · Latvia / Poland · 2024–present SEO and content for the Polish market, where non-branded search barely registered: indexing fixes, keyword clusters by product line, 20+ guides and guest posts, plus editorial links deep into product pages.
SEOContent
+164%non-branded organic clicks, six months on six months
Futurehome Smart home technology · Norway · 2023–2026 LinkedIn Ads across energy companies, tech audiences and consumers in two accounts, plus Facebook Ads and a bilingual Norwegian and English landing page with a savings calculator.
Paid mediaLanding pages
2,548LinkedIn Ads clicks at 1.51% CTR across two markets
Høimyr Tannregulering Orthodontic practice · Norway · 2023–2024 Local SEO for an Oslo practice that was invisible on Google Maps: technical fixes on Wix, a full Google Business Profile overhaul, and Norwegian content built around what patients search for.
Local SEOContent
20+ → 1–5Google Maps position across most of Oslo, with no ad spend
eSpares24 E-commerce, repair parts · Poland · 2011–2019 My own company, founded and run as CEO: a B2B and B2C online store, paid and organic marketing without an agency, exclusive Orico distribution in Poland, a private label and a 21-person team.
FounderE-commerce
PLN 3Mannual turnover, from PLN 1,000 in starting capital
WeFix Apple device repair · Poland · 2011–2019 Founded alongside eSpares24 and built from nothing: identity, website, Google and Facebook Ads, local SEO in Warsaw, and a B2B pipeline of six long-term enterprise service contracts, backed by technician training.
FounderLocal SEO
+40%YoY repair revenue, 2015 to 2016
Cukiernia Zatorscy Family bakery, e-commerce · Poland Digital audit and SEO programme for a Kraków cake shop: categories rebuilt around how customers search, local product page SEO, Google Business Profile, and a roadmap for paid, social and birthday email automation.
SEOE-commerce
163 → 452Google reviews during the engagement, rating up to 4.7
Russell Creative toys, retail and wholesale · Poland · 2011–2014 Marketing for Crayola and other brands in the portfolio: national TV, radio and press campaigns, a B2B and B2C e-commerce platform, product catalogues and sales enablement.
BrandE-commerce
200+SMYK retail staff trained on the product range

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