Stop guessing. Start building a pipeline that scales.

Get a 1:1 strategy session with a demand generation expert who’s driven 230% sales growth, 500% organic traffic increases, and 111% MQL target achievement — across B2B SaaS, software houses, finance, healthcare, logistics, manufacturing, and aviation companies.

Proven Results

15+

Years of Experience

111%

MQL Plan Achieved

500+

Organic Traffic Growth

800+

Lead Volume Growth

Trusted by leaders at Sphere, Sharefox, IFS Aero & more

Sound Familiar?

You're doing marketing, but the pipeline isn't moving.

Whether you’re in SaaS, IT consulting, manufacturing, or healthcare — if any of these hit close to home, we should talk.

Your leads are low- quality or inconsistent

You’re spending on ads and content, but MQLs aren’t converting to SQLs. Your funnel leaks at every stage.

Marketing and Sales aren't aligned

Sales blames marketing for bad leads. Marketing blames sales for slow follow-up. No one owns the full funnel.

Your GTM strategy is unclear

You’re targeting everyone and resonating with no one. No clear ICP by vertical, no segment-specific messaging for enterprise vs. mid-market, no prioritization of regions or industries.

Your tech stack is underutilized

You’re paying for HubSpot, GA4, and a dozen tools — but nobody’s built the automation, attribution, or reporting you need.

SEO is an afterthought

Your competitors rank for the keywords your buyers search. You’re invisible in organic — and overpaying for paid to compensate.

You can't measure what's working

No real attribution. No funnel visibility. Reporting is a mess of spreadsheets and guesswork.

What You'll Walk Away With

Not just advice.
An actionable game plan.

Every session is tailored to your business, your stage, and your goals. Here’s what I deliver.

01

Funnel Audit & Quick Wins

I’ll diagnose where your funnel leaks,
which channels underperform, and
identify 3–5 quick wins you can
implement within the first week.

02

Channel & Budget Strategy

Clear recommendations on where to invest — SEO, paid media, ABM, lifecycle — based on your ICP, budget, and growth stage.

03

GTM & ICP Alignment

Sharpen your ideal customer profile, refine messaging by segment, and align marketing execution with your go-to- market motion.

04

Tech Stack Optimization

Audit your HubSpot, CRM, analytics, and automation setup. Get a roadmap for proper tracking, lead scoring, and attribution.

05

SEO & Content Roadmap

Keyword-driven content plan mapped to buyer intent, topic clusters, and competitive gaps. Built for organic growth, not vanity traffic.

06

Written Session Summary

After every consultation, you receive a structured recap with priorities, next steps, and recommended tools — so nothing gets lost.

How It Works

From booking to breakthroughs — in 4 steps.

1 Book a Slot

Pick a time that works. You’ll get a confirmation with a short intake form.

2 Share Context

Fill in the brief so I arrive prepared —your goals, challenges, stack, and metrics.

3 Strategy Session

60 or 90 minutes of deep-dive consulting via video call — live screen-sharing, analysis, and problem-solving.

4 Action Plan Delivered

Within 48 hours, receive a written strategy brief with priorities, action items, and a clear execution roadmap—ready for your team.

Consultation Topics

What we can work on together.

Pick what matters most — or let me assess where the biggest opportunity is.

Demand Generation Strategy

Account-Based Marketing

SEO & Content Strategy

Paid Media (Google, LinkedIn, Meta)

Marketing Automation & CRM

Lifecycle Marketing & Nurturing

Go-to-Market Planning

Lead Scoring & Attribution

Funnel Analytics & BI Dashboards

ICP & Buyer Persona Development

HubSpot Setup & Optimization

CAC Reduction & ROAS Optimization

PLG & Product-Led Growth

AI in Marketing Workflows

Website CRO & UX

International Expansion GTM

Industries I Work With

Deep expertise across B2B verticals.

I’ve built pipeline and scaled growth in regulated, complex, and technical industries — not generic consumer marketing.

B2B SaaS & Software

PLG funnels, freemium-to-paid conversion, product-led growth, developer marketing

IT Consulting & Software Houses

Enterprise ABM, C-suite outreach, thought leadership, staff augmentation positioning

Finance & BFSI

Regulated marketing, trust-driven content, compliance-ready campaigns, fintech GTM

Healthcare & MedTech

Patient acquisition, B2B2C models, medical device marketing, clinical trust signals

Logistics & Supply Chain

Operations-focused messaging, fleet management leads, transportation B2B outreach

Manufacturing & Industrial

Long sales cycles, technical buyer personas, trade show integration, distributor enablement

Aviation & Aerospace

Niche vertical marketing, airline buyer outreach, EFB and flight ops decision-makers

Local Business & SMB

Google My Business, local SEO, review management, hyperlocal paid campaigns

Packages

Choose the depth you need.

Every option includes preparation, a live session, and a written summary.

Strategy Sprint

One specific challenge, one focused session, one actionable answer. Ideal for B2B SaaS, software houses, and companies in finance, healthcare, manufacturing, or logistics who need to solve a concrete marketing problem — fast.

$250/session

60 minutes · Google Meet / Zoom

Most Popular

Growth Deep Dive

A comprehensive strategy session covering your entire marketing funnel — ICP, GTM, SEO, paid, ABM, lifecycle, and attribution. Built for B2B companies in SaaS, IT consulting, logistics, aviation, and regulated industries who need a complete growth roadmap.

$500/session

90-minute call + strategy brief (PDF) delivered within 48 hours

What's included in the strategy brief:

A 5–10 page PDF document with funnel diagnosis, prioritized recommendations, channel-by-channel roadmap, KPI targets, and a 90-day execution plan — ready to hand to your team.

Monthly Advisory

Your fractional demand generation leader — on call, every month. For B2B companies (SaaS, software houses, manufacturing, healthcare, finance, logistics, aviation) scaling marketing without a full-time CMO hire.

$1500/month

Minimum 3 months · 4 calls/month + async access

What Clients Say

Trusted by B2B marketing & sales leaders.

"

Michal is a highly accomplished marketing executive. He has a great ability to quickly execute targeted and successful digital marketing campaigns that produce results. He is an expert user of critical tools such as HubSpot, Apollo, and Lem List. A great addition to any digital marketing team.

"

A true SEO wizard and automation tools expert. His understanding of inbound marketing is exceptional. He knows how to use cost-effective methods that produce great results. Any organization would be lucky to have him.

"

Michał is a one-man-army who can set up a well-performing B2B marketing strategy from scratch and execute it in a timely manner. He understands both sides of the business — sales and marketing.

About Your Advisor

Who's on the other side of the call.

Michal Glinka

Demand Generation Leader & Growth Marketing Strategist

15+

Years in Marketing

6+

B2B SaaS Companies

12+

Markets Worldwide

80%

Avg. CPC Reduction

I’ve spent 15+ years helping B2B SaaS companies, software houses, IT consulting firms, and scale-ups build pipelines that actually convert. From full-funnel demand generation and ABM to SEO, lifecycle automation, and GTM strategy — I’ve done it hands-on across highly regulated and technically complex industries.

At Sphere (IT consulting, finance & healthcare clients), I exceeded MQL targets by 111% using just 27% of the budget. At Sharefox (B2B SaaS for rental & logistics), I drove 230% YoY sales growth and 500% organic traffic increase. At Ergonode (PIM SaaS for e-commerce & manufacturing), I grew qualified leads by 800% and brought growth operations to break-even. At IFS Aero (aviation SaaS), I cut paid spend 60% while increasing qualified leads 40% through organic and referral channels.

I’ve worked across North America, DACH, Nordics, UK, BENELUX, and Middle East — targeting C-suite buyers in finance, healthcare, logistics, manufacturing, aviation, and technology. Whether you’re a startup finding product-market fit or an established company scaling internationally, I bring the industry-specific playbooks that work.

Companies I've driven growth for