If you’re managing product data across multiple channels, juggling spreadsheets, or struggling with translation workflows… you already know the pain. It’s not just about storing information — it’s about making sure every product story is accurate, consistent, and tailored to each market.
That’s where Product Information Management software (PIM) comes in. And in 2025, it’s more important than ever.
From ecommerce platforms scaling across continents to manufacturers streamlining massive catalogs, PIM systems have become the backbone of modern product operations. But with so many tools out there — some sleek, others bloated — how do you choose the right one?
In this guide, I’ll walk you through the top 10 PIM solutions on the market right now, starting with one that’s quickly rising to the top: Ergonode.
Let’s start with the basics…
What is product information management (PIM)?
Think of PIM like a digital brain for all your product data. It’s where your product titles, descriptions, specs, images, videos, documents, and translations live — in one clean, structured place.
But it’s more than just a database.
PIM helps you organize, enrich, and distribute product information to all your sales and marketing channels. That includes your website, marketplaces like Amazon, printed catalogs, ERP systems, and even internal tools your team relies on.
To put it simply:
If your business sells products and those products need detailed, up-to-date info — you need a PIM.
Whether you’re a B2B manufacturer managing thousands of SKUs, or an ecommerce brand selling internationally, a solid PIM platform ensures your product content is clear, accurate, and consistent — everywhere it appears.
Why choosing the right PIM software matters in 2025
The landscape has changed.
Selling online in 2025 means managing product data across multiple languages, channels, and formats — fast. And customers expect a seamless experience: clean specs, correct sizes, helpful media, even localized storytelling.
Here’s where the right PIM makes or breaks your growth:
- Speed to market: Launch new products faster across all channels.
- AI-powered content: Generate descriptions, translate data, and spot inconsistencies in minutes — not hours.
- Localization at scale: Sell globally without overwhelming your team.
- Flexible integration: Sync with tools like Shopify, Magento, ERP systems, CRMs, and DAMs.
But here’s the catch: not all PIM systems are built for modern teams.
Some are bulky, enterprise-heavy beasts that take months to implement. Others are sleek but too limited for real growth. That’s why we built this list — to help you cut through the noise.
Key features to look for in modern PIM software
Not all PIM platforms are created equal.
Some are built for huge enterprise teams with endless customization. Others are nimble and ideal for fast-growing brands. But the best ones — the ones worth investing in — share a few key traits that matter in 2025.
Here’s what to look for when evaluating a modern PIM:
Centralized product data management
You should be able to store, organize, and access every detail about your product — titles, specs, dimensions, pricing, inventory, media, and more — from one central place. No more scattered spreadsheets or outdated folders.
Bulk editing and mass enrichment
Got 3,000 products to update before launch? You’ll want bulk actions. Look for a PIM that lets you quickly enrich attributes, apply categories, update images, and sync changes without tedious manual work.
AI-powered content generation
This is where PIMs have really evolved. Some platforms (like Ergonode) now use AI to auto-generate product descriptions, headlines, and even translations based on your attribute data. That’s a serious time-saver — and a game-changer for content teams.
Multilingual capabilities
Planning to sell in Germany, France, or Japan? You’ll need language support that actually works. Look for native translation tools or AI-powered features that handle localization directly inside the PIM.
Digital asset management (DAM)
Managing product media — photos, videos, manuals — is just as important as managing data. Choose a PIM with integrated DAM so you can link images and files directly to SKUs.
Workflow automation
Who approves what? Who enriches which fields? The best PIMs help teams collaborate with built-in roles, permissions, and workflow steps — so nothing falls through the cracks.
Ecommerce and marketplace integrations
Your PIM should play nicely with tools you already use — whether it’s Shopify, Magento, WooCommerce, Amazon, or your ERP. Look for platforms with ready-to-go connectors or flexible APIs.
The top 10 PIM software platforms to consider in 2025
We’ve tested, researched, and analyzed dozens of PIM tools. Below are the ten leading platforms we recommend for teams looking to scale, streamline, and succeed in today’s digital commerce world.
Let’s start with the one that’s been making waves…
1. Ergonode – Best for fast-growing ecommerce teams
If you’re looking for a modern, intuitive PIM that combines power with simplicity — Ergonode deserves your attention.
Built specifically for digital commerce teams, Ergonode focuses on collaborative workflows, AI-powered content, and easy product data enrichment — all in one place. It’s not bloated or overly complex like some legacy tools. Instead, it’s fast, clean, and made for teams that want to move.
Why Ergonode stands out:
- AI-driven product content generation: Create rich, SEO-optimized product descriptions instantly, based on your selected attributes. No more writing every product detail by hand.
- Smart translation workflows: Copy attribute values from one language to another — and let Ergonode’s built-in AI translate and localize content automatically.
- Real team collaboration: Assign roles, build workflows, and track progress with ease. Perfect for distributed product and marketing teams.
- Multichannel ready: Sync your data to ecommerce platforms, marketplaces, print catalogs, and more — without copy-paste chaos.
- Time and cost savings: By reducing manual work, your team gets more done, faster — and smarter.
Ergonode is especially strong for ecommerce businesses expanding into new markets or dealing with high SKU counts and multilingual complexity.
Ever tried launching 200 products in 5 languages before a sales season? It’s like spinning plates while juggling.
Ergonode helps you do it with both hands free.
You can check out some insights on ecommerce team structures and growth strategies in this growth marketing article.
2. Pimcore – Best for complex enterprise needs
Pimcore is a robust open-source PIM that offers deep flexibility for companies with complex data structures. It’s ideal for enterprises with in-house developers or agencies to help customize.
- ✅ Open-source and highly customizable
- ✅ Strong DAM and MDM capabilities
- ⚠️ Requires technical setup and maintenance
Best for: Large enterprises with complex catalogs and dev support.
3. Akeneo – Best for mid-size B2B and B2C brands
Akeneo is one of the most well-known PIMs, especially in the mid-market B2B and retail space. It offers a clean UI, product enrichment tools, and solid community support.
- ✅ Great user experience
- ✅ Enterprise edition offers powerful features
- ⚠️ Pricing can climb quickly with add-ons
Best for: B2B/B2C teams scaling product data across multiple channels.
4. Salsify – Best for brands managing retail syndication
Salsify goes beyond traditional PIM. It’s a product experience management platform (PXM) focused on helping brands get their products listed correctly across big retail channels.
- ✅ Strong syndication to retailers like Walmart, Target
- ✅ Rich analytics on product performance
- ⚠️ Can be overkill for smaller teams
Best for: Consumer brands working closely with big-box retailers.
5. Plytix – Best for small ecommerce teams
Plytix is a lightweight, cloud-based PIM tailored for small to mid-size ecommerce brands. It’s simple to use, affordable, and has great sharing tools.
- ✅ Easy to use and quick to set up
- ✅ Low entry cost
- ⚠️ Limited scalability for very large catalogs
Best for: Small ecommerce teams or startups needing structure without complexity.
6. inRiver – Best for manufacturers with complex product hierarchies
inRiver specializes in handling complex product relationships and distribution models — especially for manufacturers and distributors with layered catalogs.
- ✅ Great for bundling and variant management
- ✅ Built-in syndication tools
- ⚠️ Heavier learning curve for non-technical users
Best for: Industrial B2B companies with large, structured catalogs.
7. Catsy – Best for B2B distributors and asset-heavy teams
Catsy focuses on product content centralization with built-in DAM. It simplifies how teams manage spec sheets, user manuals, and high-volume SKUs — all from one place.
- ✅ Strong file and spec management
- ✅ Easy-to-use interface
- ⚠️ Limited global language tools
Best for: B2B distributors and catalog-heavy teams.
8. Syndigo – Best for CPG brands and compliance-heavy industries
Syndigo is well-known for its data quality and syndication focus, particularly in regulated industries like food, healthcare, and CPG.
- ✅ Direct GDSN connectivity
- ✅ Trusted by big retail networks
- ⚠️ More suited for enterprise needs
Best for: Brands needing strict data compliance and retailer-specific formats.
9. Informatica PIM – Best for large-scale enterprise integration
Part of the broader Informatica ecosystem, this PIM is a powerhouse in the enterprise world. It’s great for teams already using Informatica for data governance and analytics.
- ✅ Deep integration with data tools
- ✅ Enterprise-grade reliability
- ⚠️ Complex setup and high total cost of ownership
Best for: Enterprises focused on full data stack integration.
10. Sales Layer – Best for fast onboarding and clean UX
Sales Layer stands out for its simplicity and fast implementation time. It’s a cloud-based platform that makes it easy to onboard, enrich, and share product data with distributors or partners.
- ✅ Fast time to value
- ✅ Great support and user training
- ⚠️ May lack deeper customization for niche industries
Best for: Mid-sized businesses that want quick wins without a steep learning curve.
How to choose the right PIM solution for your business
Choosing a PIM isn’t about picking the tool with the longest feature list — it’s about finding the one that actually fits how your team works.
Here are a few things to consider before making your choice:
- Team structure: Do you have marketers, product managers, translators, or technical teams? Choose a PIM that fits their day-to-day workflows.
- Markets served: If you’re expanding internationally, you’ll need strong multilingual support and localization tools.
- Systems in place: Look at your existing tech stack. Does the PIM integrate smoothly with your ecommerce platform, ERP, CRM, or DAM?
- Scalability: Will the platform still work when your product catalog triples or your team doubles?
Also — don’t just compare features. Try demos. Get your team involved. Ask real questions. A good PIM doesn’t just manage data — it unlocks momentum.
And if you want to explore ecommerce strategy beyond tech, check out our take on growth marketing strategies.
Why Ergonode stands out from the rest in 2025
While every PIM on this list brings something useful to the table, Ergonode leads where it matters most — speed, simplicity, and intelligent automation.
- Launch products faster with AI-generated content and attribute-based workflows
- Translate and localize at scale, with automatic AI-driven language support
- Collaborate across teams, thanks to built-in roles and custom workflows
- Manage assets without chaos, with an integrated DAM
- Integrate seamlessly into your existing tools and channels
What truly sets Ergonode apart is how it was designed for humans — not just IT teams.
If you’re ready to ditch the spreadsheet juggling act and move into a faster, more ergonomic way of managing your product data, Ergonode’s built for that.
Want to talk about how to implement a tool like this? Get in touch — we can break it down based on your current setup and growth goals.
Final thoughts — The future of PIM is intelligent, fast, and team-friendly
The days of clunky, siloed product data management are numbered.
In 2025, the winners are the teams who can move fast, adapt to global markets, and deliver consistent, rich product experiences across every touchpoint. Whether you’re selling 10 items or 10,000 SKUs, the right PIM turns chaos into clarity.
If you’ve made it this far — thanks for reading. Hopefully this gave you a clearer picture of what’s out there, what to look for, and why Ergonode deserves a spot at the top of your shortlist.
And if you’re still weighing your options, take a deeper dive into more ecommerce insights and marketing tactics to keep leveling up.
See you out there.
