Client Case Studies
Real B2B demand generation results across SaaS, IT consulting, aviation and e-commerce. Every number here comes from work I personally led or executed — from pre-revenue startups to upper mid-market scale-ups.
- PORTFOLIO
- CLIENTS
INDUSTRY
sharefox
Aviation
111%
of MQL plan achieved using only 27% of the allocated budget
67-75%
of leads generated personally
20%
lead recycling re-engagement
Challenge → Result
How a lean demand stack outperformed a budget 3.7x its size.
Sphere needed qualified C-level pipeline across BFSI, logistics, oil & gas — with no full marketing org behind it. We built a full-funnel engine combining AI-personalised ABM, event-based GTM, lifecycle automation and a 20% closed-lost lead recycling program. The result: 111% of plan on 27% of spend
“Michal is a highly accomplished marketing executive. He has a great ability to quickly execute targeted and successful digital marketing campaigns that produce results.”
— Joe Nestory, Head of Sales, Sphere
Sphere
ABM
111%
of MQL plan achieved using only 27% of the allocated budget
67-75%
of leads generated personally
20%
lead recycling re-engagement
Challenge → Result
How a lean demand stack outperformed a budget 3.7x its size.
Sphere needed qualified C-level pipeline across BFSI, logistics, oil & gas — with no full marketing org behind it. We built a full-funnel engine combining AI-personalised ABM, event-based GTM, lifecycle automation and a 20% closed-lost lead recycling program. The result: 111% of plan on 27% of spend
“Michal is a highly accomplished marketing executive. He has a great ability to quickly execute targeted and successful digital marketing campaigns that produce results.”
— Joe Nestory, Head of Sales, Sphere