Brand24 Review 2026: Pricing, Pros, Cons & AI Visibility

TL;DR

Brand24 in 30 seconds

Brand24 is a social listening and media monitoring platform that I rate 4.7/5 and consider a great tool for monitoring phrases, reputation management and monitoring phrases in LLMs. Plans run from $199 to $599 a month on annual billing, with Enterprise from $1,499. It suits teams that need to catch mentions, sentiment shifts and reputation issues without an enterprise-grade contract.

Main strength: mention coverage across social, news, blogs, forums, podcasts, video and reviews in one feed
Best for: B2B marketing teams, PR and communications teams, and agencies reporting on several brands
Skip it if: you need a publishing and scheduling tool, or you only want a few alerts on a small budget
Rated elsewhere: 4.6/5 on G2 (355 reviews), 4.5/5 on SaaSworthy and 9.0/10 on TrustRadius

OVERVIEW

What is Brand24?

Brand24 is a social listening and media monitoring platform that started in Wrocław, Poland, in 2011. You set up projects around brand names, competitors or topics, and it collects public mentions from social networks, news sites, blogs, forums, podcasts, video platforms and reviews. Brand24 puts its coverage at more than 25 million sources.

On top of the feed, it scores sentiment, reach and share of voice, and flags unusual spikes. The AI Visibility module adds a second layer: it checks how ChatGPT, Gemini, Perplexity, Claude, DeepSeek and Grok answer branded, category and comparison prompts, and which sources they cite.

One thing it is not: a social media management suite. It listens and reports, but you publish and schedule elsewhere. Coverage also has limits, because it depends on each platform's data access, and TV, radio and print-only coverage fall outside it.

MY TAKE

What I rate Brand24 for

I think Brand24 is a great tool for three jobs: monitoring phrases, managing reputation and monitoring phrases in LLMs.

Monitoring phrases. You choose the brand names, competitors and category terms that matter, and Brand24 collects public mentions of them from social networks, news, blogs, forums, podcasts, video and reviews. Separate projects also let you compare share of voice and sentiment against competitors over time.

Reputation management. Storm Alerts and the anomaly detector flag sudden changes in mention volume, so a complaint thread or a bad press story reaches you while you can still respond. Slack and email notifications bring those signals to the people who need to act.

Monitoring phrases in LLMs. Buyers increasingly ask LLMs for shortlists. AI Visibility shows how ChatGPT, Gemini, Perplexity, Claude, DeepSeek and Grok answer branded, category and comparison prompts, and which sources they cite. I cover the wider approach in my guide to reputation management in the LLM era.

FEATURES

The four features that earn the price

Mention monitoring across public sources

One feed covers social networks, news, blogs, forums, podcasts, video and reviews, with filters, tags and geolocation to cut the noise. How often it refreshes depends on the plan: every 12 hours on Individual, hourly on Team and in real time from Pro.

AI sentiment and emotion analysis

Every plan includes AI sentiment analysis, which helps you read trends across thousands of mentions. Reviewers do report inconsistent accuracy, so treat it as a directional signal and read the mentions behind any number you plan to present.

Alerts, AI Insights and reports

Storm Alerts and personalized notifications cover the urgent side, while email reports and PowerPoint, Excel or infographic exports cover reporting. AI Insights, AI Topics and the AI Brand Assistant start on the Pro plan, and Advanced Reports on Business.

AI Visibility

This module tracks your brand across six LLMs with a Brand Score, average position, share of voice, citations and prompt-level changes, then suggests what to work on. It comes with Enterprise and is an add-on on lower plans, and Brand24 doesn't publish its price, so ask for a quote before you count on it.

HONEST TAKE

Pros and cons

WHERE IT WINS

Broad coverage of public sources in one feed, including podcasts and video

Unlimited users from the Team plan upward, so seats don't inflate the bill

Spike alerts and Slack notifications for fast response

Share of voice and competitor comparison built into reporting

API and MCP access for feeding mention data into your own workflows

WHERE IT HURTS

High entry price for 3 keywords, 2,000 mentions and 12-hour updates on Individual

The most useful AI features start on Pro, at $399 a month on annual billing

AI Visibility costs extra below Enterprise, with no public price

Sentiment accuracy varies, so check it before quoting it to leadership

Mentions above your limit may incur overage fees, and the API costs an extra $149

FIT CHECK

Who should (and shouldn't) buy it

B2B marketing teamsTracking brand, competitors and category conversations to inform content, positioning and demand generation. Team is a sensible starting point because hourly updates and unlimited users fit shared work.

PR and communicationsWatching for reputation issues and measuring coverage. Real-time updates start on Pro, which matters if response speed is the reason you are buying.

Agencies and consultantsReporting on several brands. Check keyword and mention limits against your client list first, since those limits, not seats, drive the plan you need.

Skip it if: you need publishing and scheduling (wrong category), you need TV, radio and print coverage, or a handful of keyword alerts is enough for what you do today.

COST

Brand24 pricing in 2026

Plan	Price (per month)	Limits	Best for
Individual	$249 monthly $199 annual	3 keywords, 2K mentions, 1 user, updates every 12 hours	One person tracking one brand
Team	$349 monthly $299 annual	7 keywords, 10K mentions, unlimited users, hourly updates	Small marketing teams
Pro	$499 monthly $399 annual	12 keywords, 40K mentions, real-time updates, AI Insights, AI Topics, AI Brand Assistant	Teams that need fast response and AI analysis
Business	$699 monthly $599 annual	25 keywords, 100K mentions, real-time updates, Advanced Reports, Client Success Lead	Agencies and multi-brand teams
Enterprise	From $1,499	Custom limits, Smart Context Search, dedicated consulting, AI Visibility	Large organizations

Prices from Brand24's pricing page, checked November 2026. To move to annual billing, start the trial and contact Brand24. Verify current prices at brand24.com/prices before committing.

Is it worth $199 a month? Work out your limits before you look at the price. Count the keywords you need for brand, competitors and category terms, then estimate monthly mentions during the trial. Those two numbers usually decide your plan.

OPTIONS

Alternatives to compare

MentionThe closest like-for-like option: monitoring across media, blogs, forums and social. Worth pricing side by side using the same keyword list.

BrandwatchAn enterprise consumer intelligence platform. Look here if you need deep research across large data sets and have the budget and analysts to use it.

Sprout SocialA social media management suite with listening available. It makes sense if you want publishing and listening together and care mainly about social channels.

BOTTOM LINE

My verdict

4.7 / 5★★★★½Strong, broad brand monitoring. Points off for the entry price and for AI features gated behind higher plans.

Brand24 is a great tool for monitoring phrases, for reputation management and for monitoring phrases in LLMs. It brings public mentions into one place, shows how sentiment and share of voice move, and warns you when something spikes. AI Visibility extends that to LLM answers, which is where more of the buying conversation now happens. Buy it if your brand, competitors and category generate enough conversation to act on. Skip it if you only need a few alerts or a publishing tool.

QUESTIONS

Brand24 FAQ

Is Brand24 worth it in 2026?+

For teams that need to monitor phrases, manage their reputation and track how LLMs describe them, yes. I rate it 4.7/5. If you only need a few keyword alerts, or you want a publishing tool, it is more than you need.

How much does Brand24 cost?+

As of November 2026: Individual $249, Team $349, Pro $499 and Business $699 a month, or $199, $299, $399 and $599 a month on annual billing. Enterprise starts at $1,499. Verify current prices at brand24.com/prices.

Does Brand24 have a free trial?+

Yes. There is a 14-day free trial with no credit card required. There is no permanent free plan on its pricing page.

Does Brand24 track mentions in ChatGPT and other LLMs?+

Yes, through the AI Visibility module, which covers ChatGPT, Gemini, Perplexity, Claude, DeepSeek and Grok. It is included in Enterprise and is an add-on on lower plans, with pricing available from Brand24 on request.

Can Brand24 replace a social media management tool?+

No. Brand24 monitors and reports on mentions, but it has no post scheduling or publishing. If you need those, keep a separate social media management tool and use Brand24 for listening.

KEEP EXPLORING

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Or browse the full tools directory I run on client engagements.

NEXT STEP

Ready to test it on your own brand?

Start the trial, set up projects for your brand and your two closest competitors, and check the mentions after two weeks. You'll know whether the signal is worth paying for, and which plan your volume needs.

Try Brand24 free for 14 daysPartner link: if you sign up through it, I may earn a commission at no extra cost to you.

Brand24 review: know what the web and AI models say about you